Swiss Made: the Untold Stories behind Switzerland’s role as banking center

A free lecture for students of Beijing Foreign Studies University, organized by Embassy of Switzerland in China, Swiss Center Shanghai and the International Business School of Beijing Foreign Studies University.

Event Details


Lecture Hall, 3F Library, Beijing Foreign Studies University
2 West 3rd Ring Road North, Haidian, Beijing, China


March 25, 2015 from 8:00 am to 9:30 am Asia/Shanghai (UTC+08:00)


Free for BFSU students

In light of the 65th anniversary of Sino-Swiss diplomatic relations, the Embassy of Switzerland in China, Swiss Center Shanghai and the International Business School of Beijing Foreign Studies University jointly invite you to a lecture held by Mr. R. James Breiding, author of the best seller «Swiss Made: The Untold Story Behind Switzerland’s Success». During the lecture Mr. Breiding will share with the audience how Swiss finance and banking industries rose to the top, and how generations of entrepreneurs, academia and government officials have worked together for Swiss economy to overcome world wars, economic crisis, industry restructure, which eventually created the miracle of Swiss economy. The lecture offers a unique opportunity to unveil the secrets behind Switzerland’s success and its relevance to China.  


16:00 – 16:05 Welcome by International Business School, BFSU

16:05 – 17:00 Presentation by R. James Breiding, author of Swiss Made: the Untold Story behind Switzerland’s Success

17:00 – 17:30 Q&A

17:30 End of Program  

Please note that participants have the possibility to win a complimentary copy of Swiss Made!

About the Speaker

DSC03110Mr. R. James Breiding has considerable experience in investment management, most recently as managing director of Templeton in Switzerland.  He served in prior positions as a director of Rothschild Corporate Finance and as vice president of Bank Julius Baer responsible for alternative investments. He qualified as a chartered accountant and served as a Senior Manager with Price Waterhouse Coopers. He graduated with a Master degree from the Harvard Kennedy School and IMD, Lausanne. He was awarded a fellowship from Harvard’s Center for International Development for his research on Switzerland. For several years Mr. Breiding writes for The Economist, Wall Street Journal, New York Times, Financial Times and NZZ on Swiss issues. He holds dual Swiss and US citizenship.

For questions, please contact:

Mrs. Chenchen LIU, chenchen.liu@nulleda.admin.chScience, Technology and Education Section, Embassy of Switzerland in China