Cooperation and Communication between East and West

An interactive workshop

Event Details


July 08, 2013

In our globalized world there is more and more interaction between East and West. Business success highly depends on how efficiently we cross borders. However, doing business across borders constitutes major challenges such as misunderstandings and inappropriate behaviour. That’s why there is too much loss of business. Valuable time gets lost because we unintentionally don’t understand each other and act dysfunctionally.

We are not the same. We need to understand how others are doing business and acquire new skills to bridge these differences.

In this workshop, Prof. Samuel van den Bergh will lead us to explore communication and cooperation issues between East and West. A training video of a project team between an American project manager and team members in South East Asia will be shown in the workshop.Thereafter the participats will reflect on recent issues of

the participants in communicating between Chinese and Europeans.



Date: July 9, 2013

Venue: swissnex China, conference room, 22FL, Building A,
Far East International Plaza, 319 XianXia Road, near Gubei Road, Shanghai

6.45pm  Registration
7.00pm  Welcome by swissnex China
7.05pm  Interactive workshop
by Prof. Samuel van den Bergh, ZHAW
8.30pm  Snacks & networking
9.00pm  End

Language: English

Limited seats, free entrance.

About the speaker

Samuel van den Bergh is professor for Intercultural and Diversity Management at Zurich University of Applied Sciences, Switzerland, and president of van den Bergh Thiagi Associates GmbH. Educated in Zurich and Berkeley, Sam has trainedhundreds of business leaders and MBA students on cross-cultural and diversity management. He was a senior cross-cultural trainer for the Swiss Ministry of Foreign Affairs for more that 10 years.

Full profile at: