swissnex China Lectures: "Business model innovation and design"
Given by Dr. Yves Pigneur, Professor of Management Information Systems at the Faculty of Business and Economics of the University of Lausanne, Switzerland and co-author of the handbook Business Model Generation.
The last swissnex China lecture “Business model Innovation and Design” was organized in cooperation with HEC Lausanne and was held at Minsheng Art Museum.
A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). Over the years, business models have become much more sophisticated. During his talk, Prof. Pigneur presented and showed how to apply his Business Model Canvas, a practical visual language tool to describe, challenge, and design business models. The concepts was illustrated by examples of business model innovation, such as Nespresso or SunEdison.
The Chinese version (and others) of the Business Model Generation handbook being a great success, many people attended the lecture. During the talk, the audience could try to use the canvas and therefore (for most of them) create their first business model! At the end of the lecture and during the cocktail reception, they could also ask questions to Prof. Yves Pigneur and share their ideas about business models and innovation. The audience was a nice mix of people coming from academic and professional fields and the evening ended up being a great success!
Dr. Yves Pigneur has served as Professor of Management Information Systems at the University of Lausanne, Switzerland since 1984, and as visiting professor at Georgia State University, Hong Kong University of Science and Technology, and the University of British Columbia, Canada. He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d’Information & Management. In 2012-2013, he is visiting professor at the National University of Singapore (NUS) Business School.
Pictures of the event:
The talk was organised together with HEC Prof. Pigneur presenting his business model
The audience filling the canvas to create their At the end of the talk, a cocktail reception was
first business model. organized by swissnex China.