Innovation workshop, semaine de la francophonie

A workshop among Chinese and French students on innovation and international business model, to observe or imagine how a Chinese company can adapt its business model to enter a European market or vise versa.

Event Details

Location

Jiao Tong University, Xuhui Campus, Hoaran building, room 102
55 Guangyuan West Road, Shanghai,

Date

March 16, 2016 from 4:00 pm to 8:00 pm Asia/Shanghai (UTC+08:00)

On the occasion of the “Semaine de la Francophonie”, swissnex China with the support of the Consulate General of Switzerland in Shanghai and the “école d’ingénieurs Shanghai Jiao Tong – ParisTech” offers a workshop on innovation and international business model. As part of this workshop, engineering students joined by other French speaking students will be introduced to the “Business Model Canvas” developed by Alexander Osterwalder and Prof. Yves Pigneur, Professor at HEC Lausanne. Using this model, students will be asked to observe or imagine how a Chinese company can adapt its business model to enter a European market or how a European company can proceed the other way around. Then, they will present their results to the other students and a jury responsible to select the most innovative solution. Members of the industry covered in the study cases will be here to give their expertise and coach the students.

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